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Dutch Dressage News
400,000 € Exquis World Dressage Masters Ready for
Take-Off in 2009
October 18, 2008
 After a successful launch at 2008 CDI Cannes the
management of the Exquis World Dressage Masters (WDM) is proud to
present the 2009 programme. All WDM shows will have a CDI five-star status and
offer €100.000 price money per show.
The 2009 WDM Calendar
- Palm Beach USA - January 28 to February 1
- Salzburg AUS - 1-3 May
- Munich GER - 21-24 May
- Hickstead GBR - 23-26 July
Two applications for the 2010 season are currently under investigation.
Mr. Kies, CEO of WDM, is very happy with the current line up. ‘Our
partners have strong shows and share a common believe that WDM can
make a difference in innovating international dressage’.
Several talks with representatives of FEI and IDRC have helped WDM in
improving the sports concept.
‘The concept focuses on top sport,
mediability and internationalization’, John van de Laar of WDM says.
‘We really appreciate the positive attitude of the many stakeholders we
talked to.
This positive feeling will definitely contribute to the future success of
WDM, as will the presence of Olympic Champion Anky van Grunsven
who announced in Cannes she will show at all WDM events in 2009’.
Camil Smeulders of WDM management points out that WDM is
negotiating with a renowned company to become the third partner of
WDM. ‘As it looks now we should be able to close this sponsorship
before the end of the year’, he says.
WDM and her partners have secured TV coverage for the domestic
markets. For the international TV distribution WDM management is in
the final stage of negotiations with a strong global media company.
The Exquis World Dressage Masters (WDM) is a new sports and
marketing concept in dressage. WDM is an initiative of equestrian
innovator Exquis, international sports marketing agency SportBizz and
US company Equestrian Sport Productions (ESP).
The WDM concept tries to be an answer to the problems dressage is
facing nowadays: e.g. price money gap with other sports, not interesting
for TV because of the long lasting classes and lack of professionalism in
marketing.
WDM is sponsored by three Dutch corporations Exquis, Moorland Stables and Moorland
Investments.
Related Links
Photo Report 2008 CDI Cannes
Exquis World Dressage Masters Kicks Off in Cannes
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